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| Dreaming in Mono ： ウィキペディア英語版 |
Dreaming in Mono
''Dreaming in Mono'' is a transmedia storytelling branded content initiative from McDonald's and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: the Nordic passion for winter sports; the prejudices, rivalries and stereotypes of the Nordic nations; the role of McDonald's as the largest host of diverse people and fun experiences in the region.〔(Renegademedia, McDonald's Premieres "Dreaming In Mono" )〕
== Story ==
''Dreaming in Mono'' is a fictional drama revolving around McDonald's customer and former professional alpine skier Alain Duchamp and his archrival Hansi Von Spitzmark. The two rivals regularly competed against each other in the 1970s with fundamentally different styles and philosophies concerning their approach to life and to their sport. In one particular race Alain attempted to race against Hansi by using his revolutionary new monoski. Hansi quickly reported Alain to the relevant ski governing body and Alain was disqualified and never raced again. Hansi, meanwhile, won gold after gold medal and became an international celebrity.
Fast-forward to the present day and Alain is based somewhere remote in the northern borderlands of Sweden, Finland and Norway still unable to come to terms with what happened so long ago. He devises a plan to exact his revenge on Hansi and enlists a disparate group of Nordic characters to help him.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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